Brand Manager at Flexi-Personnel

DUTIES AND RESPONSIBILITIES

Brand Ownership

• Support the Head of Brand Marketing in building Carrefour’s mother brand and Carrefour’s private labels across markets.
• Support in campaign development through qualifying & briefing agencies across the region
• Lead the execution of campaigns across different touchpoints.
• Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
• Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
• Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties).
• Lead the execution of our private label communication campaign across priority markets.
• Work closely with the Insights team to measure and act upon Customer Insights and all developed elements.

Media Plan and implementation

• Work with Media agencies to define and implement optimum media plans for all countries in that MAF Retail operates.
• Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools.
• Coordinate with the Commercial teams to ensure flexibility in planning to maximize commercial revenues and income from advertising sales from media portals.
• Define best practices of Online media planning and share across markets.
• Communicate the latest trends, updates and best practices in media planning to the team and countries.

Human Capital Responsibilities

• Assist with the implementation of the performance management process by setting objectives, monitoring performance, and providing constructive feedback and provide inputs to senior management.
• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles.
• Provide inputs on training needs and coordinate with the HC department to ensure the facilitation of training requirements.
• Develop and implement on-the-job training for the team.
• Provide inputs for the development of the annual manpower plan.
• Ensure the implementation of MAF Retail’s corporate policies and relevant procedures.

Finance Responsibilities

• Ensure alignment of procedures in accordance with the Delegation of Authority (DOA).
• Assist in monitoring the allocated budget to ensure compliance and highlight possible issues.
• Provide inputs on the preparation of the budget when necessary.
• Provide inputs on cost reduction measures.

QUALIFICATION, EXPERIENCE, SKILLS AND TRAITS

• Bachelor’s degree in Business, Marketing, or a related field.
• Excellent communication, writing and editorial skills.
• Time Management and ability to work under pressure.
• Interpersonal skills and ability to build agency and team relationships.
• Creative mindset.
• Demonstrates strong thought leadership and problem-solving abilities.