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  • Posted: Jan 17, 2023
    Deadline: Not specified
  • Flexi Personnel Ltd is a HR Company that was founded in 2008. It is currently the fastest growing HR firm in Kenya offering a wide range of services including Headhunting and Executive selection, Outsourced Labor management, HR Outsourcing, Outsourced Payroll Management, HR consultancy, Psychometric Assessments and Expatriate Services and relocation support....
    Read more about this company


    Brand Manager


    Brand Ownership

    • Support the Head of Brand Marketing in building Carrefour’s mother brand and Carrefour’s private labels across markets.
    • Support in campaign development through qualifying & briefing agencies across the region
    • Lead the execution of campaigns across different touchpoints.
    • Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
    • Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
    • Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties).
    • Lead the execution of our private label communication campaign across priority markets.
    • Work closely with the Insights team to measure and act upon Customer Insights and all developed elements.

    Media Plan and implementation

    • Work with Media agencies to define and implement optimum media plans for all countries in that MAF Retail operates.
    • Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools.
    • Coordinate with the Commercial teams to ensure flexibility in planning to maximize commercial revenues and income from advertising sales from media portals.
    • Define best practices of Online media planning and share across markets.
    • Communicate the latest trends, updates and best practices in media planning to the team and countries.

    Human Capital Responsibilities

    • Assist with the implementation of the performance management process by setting objectives, monitoring performance, and providing constructive feedback and provide inputs to senior management.
    • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles.
    • Provide inputs on training needs and coordinate with the HC department to ensure the facilitation of training requirements.
    • Develop and implement on-the-job training for the team.
    • Provide inputs for the development of the annual manpower plan.
    • Ensure the implementation of MAF Retail’s corporate policies and relevant procedures.

    Finance Responsibilities

    • Ensure alignment of procedures in accordance with the Delegation of Authority (DOA).
    • Assist in monitoring the allocated budget to ensure compliance and highlight possible issues.
    • Provide inputs on the preparation of the budget when necessary.
    • Provide inputs on cost reduction measures.


    • Bachelor’s degree in Business, Marketing, or a related field.
    • Excellent communication, writing and editorial skills.
    • Time Management and ability to work under pressure.
    • Interpersonal skills and ability to build agency and team relationships.
    • Creative mindset.
    • Demonstrates strong thought leadership and problem-solving abilities.

    Method of Application

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