Assistant Manager – Marketing Planning and Analytics at NCBA Group

Job Purpose Statement

The Marketing Planning and Analytics Assistant Manager plays a critical role in the MCC department operations. This position is responsible for leveraging data, advanced digital analytics—including artificial intelligence (AI) tools—and robust research and insights capabilities to optimize marketing plans and budgets, ensuring data-driven decision-making and evolved performance marketing application across the team. The ideal candidate will possess strong analytical, presentation, critical thinking, research and insights skills, digital and AI acumen, and the ability to collaborate effectively with cross-functional teams.

Job Specifications
Academic: 

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Digital Media, Information Technology, or a related business field. 

Professional: 

• Proficiency in data analytics tools (e.g., Excel, Power BI, Google Analytics), digital marketing platforms, market research techniques, and experience with AI and machine learning applications in marketing (e.g., predictive analytics, customer segmentation, chatbot development, or automated campaign optimization).
• Certification in IT, market research and insights, data analytics or data science is an added advantage

Desired Work Experience: 

• 5+ years of experience in marketing analysis, reporting, planning, market research, or related roles; experience in research and insights, AI, automation projects, is highly preferred. Experience in a managerial or supervisory capacity is an advantage.
• Understanding of classic marketing principles, campaign development and management, performance measurement, and research analysis and reporting methodologies.